Clutch 5.0 ★★★★★
As Esipick's co-founder, Umer brings years of experience running EU sales and marketing for a denim mill — walking trade-show floors season after season, watching buyers collect hundreds of hang tags with no structured way to follow up. Fabric details, sample requests and pricing conversations scattered across notebooks, WhatsApp and memory. Deals didn't fall through because the fabric was wrong. They fell through because nobody could find the thread again. DenimNotes is what Esipick built to fix that — and it's the reason WWD's Sourcing Journal and Textile Today, two publications that actually cover this industry, decided it was worth writing about on their own.
Two editors, on two continents, found DenimNotes worth writing about without us asking. That's a different kind of credibility than a sponsored post — here's what each of them actually said.
Here's the loop DenimNotes replaces: a buyer used to scribble notes on a hang tag and hope to remember it later. Now they scan it, the details are captured in seconds, and it lands on a shared shortlist the mill can see too — pricing, selections, decisions, all in one thread instead of scattered across WhatsApp.
DenimNotes is a fabric sourcing and sales intelligence app for denim buyers and mills, built end-to-end by our own team. Guess's denim product development manager called it “a tool I didn't know I needed until I stopped using it for a week.” Sapphire Fibers' denim garment division called it “the first tool that actually reflects how we work.” Kenneth Bennetzen, Strategic Sourcing Manager at ONLY Blue Denim, put it simply: “After each mill meeting I couldn't work without the app — so much simpler. All notes about requests, agreements, ideas in one place.”
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Host Andrew sat down with Umer Farooq Qureshi, Esipick's Co-Founder, for a conversation sparked by a LinkedIn post Umer wrote about what it's actually like supplying a major denim brand — the negotiating pressure, currency swings, and cotton-market politics suppliers deal with that rarely make it into the brand's side of the story.
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