What We’re Learning, Testing & Building

We’re thrilled to share insights from Umer Farooq Qureshi, our Chief Many Things Officer, who leads Product Strategy and Digital Solutions with a vision that bridges innovation and impact. With extensive experience driving digital transformation and shaping forward-thinking strategies, Umer brings a unique perspective on how technology and creativity converge to solve complex business challenges. His thought leadership continues to inspire teams to reimagine what’s possible in today’s evolving digital landscape.

US website accessibility lawsuits hit record highs in 2025. Here's what ADA and WCAG compliance actually requires—and how founders get it right.

Almost every nonprofit now uses AI, but few see real impact. Here's how mission-driven teams move from scattered prompts to systems that work.

Every agency is "AI-powered" now. I know, because I spent nine months building reGenesis — our supply chain traceability platform — using AI tools before that phrase became a marketing badge. Here's what it actually changed, what it didn't, and what you should ask before you believe anyone's pitch. Including ours.

Fake goods cost brands an estimated $467B a year. A plain-English guide to the anti-counterfeiting technology that actually stops them in 2026.

B Lab's new B Corp standards require minimums across seven Impact Topics. Here's what changed and how founders can prepare their data and systems.

Is blockchain product authentication worth it for your brand? Learn how it works, where it helps, where it doesn't, and how to start smart.

What brand protection software really does, seven questions to ask before you buy, and when a custom build beats an off-the-shelf tool.

Learn how to create and maintain effective design systems for your projects.

Why US small businesses are being pulled into carbon reporting in 2026 — and how to choose a GHG Protocol-aligned platform that fits a lean team.

How mission-driven organizations can decide when to build custom software, cut through data silos, and free up staff time for the work that matters.

A plain-English guide to the EU Digital Product Passport: which products need one, the 2026-2029 deadlines, and how US brands can prepare early.

Choosing donor management software? Learn when off-the-shelf tools are enough, when to customize, and when building your own makes sense.

What DSCSA compliance software must do in 2026, which deadlines still apply, and how to choose between buying, building, or connecting a traceability system.

Customers are asking small businesses for ESG data. Here is what they want, and how to choose between off-the-shelf and custom reporting software.

EUDR applies December 30, 2026. What US exporters need for plot-level traceability, TRACES filing, and whether to buy or build compliance software.

Fixed price, time and materials, or a dedicated team? Learn how each software pricing model works and how founders can choose the right one.

Fractional CTO or software agency? Learn what each does, typical costs, and which one non-technical founders should hire first.

What FSMA 204 compliance software must actually do — traceability lot codes, KDEs at every CTE, partner data exchange, and 24-hour FDA-ready exports.

A practical go-to-market strategy for SaaS startups: pick your ICP, match your GTM motion to deal size, price for value, and sequence channels.

GrantHub's shutdown forced a reckoning. Here's how to decide whether to buy grant management software, build it, or fix the seams in between.

Retail is moving from UPC to 2D barcodes by the end of 2027. A practical guide for US brand owners on what to plan, build, and budget in 2026.

What HIPAA-compliant software development actually requires in 2026 — BAAs, encryption, audit logs, penalties, and a practical build checklist for founders.

What custom software really costs in 2026: price ranges by project type, the drivers behind them, hidden costs, and how to budget wisely.

Learn how to build an MVP that validates your startup idea fast, protects your budget, and gives you real evidence before committing to a full build.

A practical guide for US founders on how to build a social impact startup, from a clear theory of change to technology that lets your mission scale.

A founder's practical guide to choosing a software development agency in 2026, from discovery and fit to red flags, costs, and post-launch support.

A practical guide for non-technical founders: build a flexible Now-Next-Later product roadmap that aligns your team, investors, and dev partner.

Learn how to measure product-market fit with the 40% survey, retention curves and engagement signals, plus what to do if you're not there yet.

A practical 2026 guide for founders on how to measure social impact—frameworks, metrics, and the software that turns good intentions into proof.

AI products cost real money to run. A practical guide to AI pricing models for 2026 — usage, workflow, outcome and hybrid — and how to choose one.

Losing customers faster than you can win them? Learn what causes SaaS churn and the onboarding, product, and pricing fixes that actually help.

A practical 2026 guide for US brands on how to stop counterfeits on Amazon using Brand Registry, Transparency, Project Zero, and serialization.

Gray market sellers resell your real products outside your channel. Here's how US brands find the leak, close it, and protect margins and partners.

Most SaaS startups fail from no market need, not bad code. Learn how to validate a SaaS idea and prove real demand before you build.

A plain-English guide for founders: the seven sections every software requirements document needs, and why precision matters more in the AI era.

The INFORM Consumers Act reshaped online marketplaces. Here's what it means for brands and sellers, and how to turn it into a counterfeit-fighting advantage.

Most IT budgets go to keeping old software alive. Here is a low-risk, slice-by-slice approach to legacy system modernization that keeps the lights on.

How NFC tags let customers verify a product with one tap, why they beat static QR codes, and how brands can roll out authentication.

When should a founder move from no-code to custom software? Four warning signs, a hybrid migration path, and three questions that settle the decision.

A founder's guide to product feature prioritization — how RICE, MoSCoW, Kano, and value-vs-effort help you decide what to build next.

How SaaS founders can use a product-led growth strategy to turn free users into paying customers, with 2026 benchmarks and practical steps.

How product recall management software works, what to look for in 2026, and when a custom build beats off-the-shelf for US consumer brands.

How QR code product authentication lets US brands verify every item, stop counterfeits, and turn each scan into real supply chain insight.

A practical guide to SaaS customer onboarding best practices: shorten time to value, lift activation, and keep the customers your marketing worked hard to win.

A practical, jargon-free guide to choosing a SaaS pricing strategy for startups: models, value metrics, hybrid pricing, and common mistakes to avoid.

A practical 2026 guide to SOC 2 compliance for startups: Type 1 vs Type 2, real costs, timelines, and how to build software that passes the audit.

How supply chain traceability software helps US brands prove product origin, meet FSMA 204, stop counterfeits, and back sustainability claims.

Counterfeits are flooding TikTok Shop. Learn how to spot fake listings, use TikTok's 2026 brand protection tools, and stop knock-offs for good.

CBP's 2026 forced labor guidance raises the bar for importers. Here's what UFLPA compliance requires and how supply chain tracing software helps.

Volunteer management software can free your team from spreadsheets. Here is how nonprofits decide whether to buy off-the-shelf or build custom.