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Lessons from the Frontlines

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Behind the Screens, Beyond the Briefs

400 Days Ago
Web Development
working-remotely
400 Days Ago
We’re thrilled to share insights from Umer Farooq Qureshi, our Chief Many Things Officer, who leads Product Strategy and Digital Solutions with a vision that bridges innovation and impact. With extensive experience driving digital transformation and shaping forward-thinking strategies, Umer brings a unique perspective on how technology and creativity converge to solve complex business challenges. His thought leadership continues to inspire teams to reimagine what’s possible in today’s evolving digital landscape.
Social Impact & Susutainability
Brand Protection & Consumer Engagement
Product Development & GTM Strategy
Umer Farooq
CEO / Founder - Esipick
AI-Powered Development: What It Actually Means for Your Project Timeline and Budget
Blockchain Technology
AI Development
Founder's Perspective
reGenesis
How We Build
AI-Powered Development: What It Actually Means for Your Project Timeline and Budget
Every agency is "AI-powered" now. I know, because I spent nine months building reGenesis — our supply chain traceability platform — using AI tools before that phrase became a marketing badge. Here's what it actually changed, what it didn't, and what you should ask before you believe anyone's pitch. Including ours.
Brand Protection & Consumer Engagement
Anti-Counterfeiting Technology: How Brands Stop Fakes in 2026
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Anti-Counterfeiting Technology: How Brands Stop Fakes in 2026
Fake goods cost brands an estimated $467B a year. A plain-English guide to the anti-counterfeiting technology that actually stops them in 2026.
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Ali Murtaza
Automation Expert
Building Effective Design Systems in 2025
Big Data
Blockchain Technology
Artificial Intelligence
Building Effective Design Systems in 2025
Learn how to create and maintain effective design systems for your projects.
Brand Protection & Consumer Engagement
Ramsha Ali Khan
Customer Success Manager
Carbon Accounting Software for Small Business (2026)
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Carbon Accounting Software for Small Business (2026)
Why US small businesses are being pulled into carbon reporting in 2026 — and how to choose a GHG Protocol-aligned platform that fits a lean team.
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Ali Murtaza
Automation Expert
Digital Product Passport: What US Brands Must Know
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Digital Product Passport: What US Brands Must Know
A plain-English guide to the EU Digital Product Passport: which products need one, the 2026-2029 deadlines, and how US brands can prepare early.
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Ali Murtaza
Automation Expert
Go-to-Market Strategy for SaaS Startups (2026 Guide)
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Go-to-Market Strategy for SaaS Startups (2026 Guide)
A practical go-to-market strategy for SaaS startups: pick your ICP, match your GTM motion to deal size, price for value, and sequence channels.
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Ali Murtaza
Automation Expert
How a US Startup is Redefining Supply Chain Traceability and the GS1-Enabled Global Team Behind It
Web Development
How a US Startup is Redefining Supply Chain Traceability and the GS1-Enabled Global Team Behind It
Brand Protection & Consumer Engagement
Umer Farooq
CEO / Founder - Esipick
How to Handle Angry Customers with Empathy, Strategy, and Confidence
Web Development
How to Handle Angry Customers with Empathy, Strategy, and Confidence
Product Development & GTM Strategy
Arsalan Ali
Project Manager
How to Measure Social Impact: A Founder's Guide
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How to Measure Social Impact: A Founder's Guide
A practical 2026 guide for founders on how to measure social impact—frameworks, metrics, and the software that turns good intentions into proof.
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Ali Murtaza
Automation Expert
How to Stop Counterfeits on Amazon: A Brand Guide
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How to Stop Counterfeits on Amazon: A Brand Guide
A practical 2026 guide for US brands on how to stop counterfeits on Amazon using Brand Registry, Transparency, Project Zero, and serialization.
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Ali Murtaza
Automation Expert
SaaS Pricing Strategy for Startups: A Founder's Guide
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SaaS Pricing Strategy for Startups: A Founder's Guide
A practical, jargon-free guide to choosing a SaaS pricing strategy for startups: models, value metrics, hybrid pricing, and common mistakes to avoid.
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Ali Murtaza
Automation Expert
The Future of Webflow: What to Expect
Data Science
DevOps
Cyber Security
The Future of Webflow: What to Expect
Discover the future developments and features of Webflow that will enhance your workflow.
Product Development & GTM Strategy
Arsalan Ali
Project Manager
There Is No Going Back.
Web Development
There Is No Going Back.
Brand Protection & Consumer Engagement
Social Impact & Susutainability
Umer Farooq
CEO / Founder - Esipick
The Ultimate Day Planner for Remote Tech Professionals
Web Development
The Ultimate Day Planner for Remote Tech Professionals
Productivity & Compliance
Arsalan Ali
Project Manager
Track and Trace Applications: A Strategic SWOT Analysis in the Era of Global Compliance and Market Expansion
Web Development
Track and Trace Applications: A Strategic SWOT Analysis in the Era of Global Compliance and Market Expansion
Brand Protection & Consumer Engagement
Umer Farooq
CEO / Founder - Esipick
Transforming farm to fork traceability using game Design: A New Approach to Supporting Food systems Globally
Web Development
Transforming farm to fork traceability using game Design: A New Approach to Supporting Food systems Globally
Productivity & Compliance
Brand Protection & Consumer Engagement
Social Impact & Susutainability
Product Development & GTM Strategy
Matthew Kaercher
Why Context Matters: My Learning from Africa
Web Development
Why Context Matters: My Learning from Africa
Productivity & Compliance
Brand Protection & Consumer Engagement
Matthew Kaercher
Why Transparency Matters: ReGenesis and the New HR Mindset
working-remotely
Why Transparency Matters: ReGenesis and the New HR Mindset
Productivity & Compliance
Ramsha Ali Khan
Customer Success Manager

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Build Less. Mean More.

We believe great software starts long before the first line of code. It begins with listening. With wondering. With caring about the humans at the other end of the screen.
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